Barnabys secured the Sega and Topgolf collaboration to celebrate the launch of Sonic’s new game at Topgolf—a thrilling opportunity that came together through a perfect mix of timing, creativity, and determination. It all started when Connor Smith from Topgolf posted an Instagram story that caught Elliot's attention. Inspired, Elliot reached out to Connor, who shared key details about the project vision and materials. Armed with this insight, Elliot quickly designed a custom bag that embodied the iconic energy of Sonic and the unique spirit of both brands.
With just one month to execute and deliver by November 16th, the timeline was tight, but our team was determined to make it happen. Through hard work and dedication, we successfully brought the project to life, creating a product we’re truly proud of.
We’re incredibly grateful for the opportunity to be part of this exciting moment and look forward to collaborating again in the future. A huge thanks to Connor, the Topgolf squad, and Sega for trusting us to make this vision a reality!